Privacy Policy

This Privacy Policy explains how Doggone Good Heating and Cooling ("Doggone Good Heating and Cooling," "we," "us," or "our") collects, uses, discloses, and protects information about you when you visit calldoggone.com, contact us by phone, text, email, or web form, or otherwise interact with our heating, cooling, and related HVAC services. [CONFIRM: exact registered legal entity name / DBA — e.g., "Doggone Good Heating and Cooling, LLC." Confirm and we will state it here.]

We are a locally owned HVAC company based in Baton Rouge, LA. This policy applies to the personal information we handle as a business; it does not apply to the separate privacy practices of any third party we link to. By using our website or services, you agree to this Privacy Policy.

We collect the following categories of information:

Information you give us

• Identifiers and contact details — your name, service/billing address, email address, and phone number.
• Service information — details about your home or property, the equipment you own, the issue you are experiencing, appointment preferences, and the contents of any message you send us.
• Communications — records of your calls, texts, chats, emails, reviews, and form submissions with us, including any information you choose to include.
• Payment-related information — we may collect limited billing details to process a transaction. Card payments are handled by our payment processor; we do not store full card numbers on this website. [CONFIRM: name of payment processor used for card/in-person payments.]

Information we collect automatically

• Device and usage data — IP address, browser type, operating system, referring/exit pages, pages viewed, links clicked, and approximate location derived from your IP.
• Cookies and similar technologies — small data files stored on your device (see “Cookies & Tracking Technologies”).
• Analytics data — aggregated and event-level information about how visitors use the site, collected through analytics tools.

Calls, texts, and chat

When you call, text, or chat with us, we keep a record of that communication and the phone number or contact details you use. [CONFIRM: Do you record inbound/outbound phone calls? If yes, we will add a clear call-recording disclosure and any required two-party-consent notice; if no, this sentence stays as written.]

We do not intentionally collect sensitive personal information (such as Social Security numbers, precise geolocation, or health information) through this website, and we ask that you not send it to us through web forms or text.

We use the information we collect to:

• Respond to your inquiries, provide estimates, and schedule and perform HVAC services.
• Process transactions, send confirmations, reminders, invoices, and service follow-ups.
• Contact you about your request or account by phone, email, or — if you opt in — text message.
• Operate, maintain, secure, and improve our website and services, including analytics and fraud/spam prevention.
• Send marketing or promotional messages about our services and offers (you can opt out at any time).
• Comply with our legal obligations, enforce our Terms, and protect our rights, customers, and staff.

We do not use your information for automated decision-making that produces legal or similarly significant effects about you.

When you submit a form on our website, the information is transmitted to our website and lead-management provider, CI Web Group, which hosts this site and routes your request to us. They process this information on our behalf under our instructions.

Our forms use Google reCAPTCHA to protect against spam and abuse. reCAPTCHA collects hardware and software information and sends it to Google for analysis. Your use of reCAPTCHA is subject to the Google Privacy Policy (policies.google.com/privacy) and Terms of Service (policies.google.com/terms).

We do not sell your personal information for money. We share information only as described below:

• Service providers — companies that perform services for us, such as website hosting and lead routing (CI Web Group), payment processing, scheduling, communications/SMS delivery, analytics, advertising, and spam protection. They may use your information only to provide services to us.
• Professional advisors — accountants, attorneys, and insurers, as needed.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as a business asset.
• Legal and safety — when we believe disclosure is required by law, subpoena, or legal process, or is necessary to protect the rights, property, or safety of our company, our customers, or others.
• With your direction — when you ask us to share your information (for example, with a financing partner).

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), the terms "sell" and "share" have specific meanings, including disclosures of personal information to third parties for monetary or other valuable consideration, or for cross-context behavioral (targeted) advertising.

We do not sell your personal information for money. However, our use of certain analytics and advertising cookies or pixels may be considered a "sale" or "share" (for targeted advertising) under some state laws. You can opt out of these technologies at any time using the methods in "Your Privacy Rights & Choices," the "Cookies & Tracking Technologies" section, and by enabling a Global Privacy Control (GPC) signal in your browser. We do not knowingly sell or share the personal information of consumers under 16 years of age.

[CONFIRM: once your live analytics/advertising vendors are finalized (for example Google Analytics 4, Google Ads, or Meta Pixel), we will confirm here whether any qualify as a "sale"/"share" and finalize the opt-out wording. The website currently ships with no advertising or analytics tags until those IDs are provided.]

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Know / Access — request the categories and specific pieces of personal information we have collected about you.
• Delete — request that we delete personal information we collected from you, subject to legal exceptions.
• Correct — request that we correct inaccurate personal information.
• Opt out — opt out of targeted advertising, the "sale" or "sharing" of personal information, and certain profiling.
• Opt out of marketing — unsubscribe from marketing emails and texts at any time (see the SMS section for texts).
• Non-discrimination — we will not discriminate against you for exercising any of these rights.

These rights are provided to California residents under the CCPA/CPRA and to residents of other states with comprehensive consumer privacy laws (for example, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others) to the extent those laws apply to us. Residents of LA (Louisiana) and other states have the protections provided by applicable state law, including the Louisiana Database Security Breach Notification Law.

To exercise a right, contact us at [email protected] or (225) 230-9784. We will verify your request by confirming information we already have on file, and we will respond within the timeframe required by applicable law (generally 45 days, with an extension where permitted). You may use an authorized agent to submit a request on your behalf; we may require proof of authorization. If we deny your request, you may appeal by replying to our response. [CONFIRM: whether you want to offer a toll-free request line or an online request form.]

If you provide your mobile number and check the SMS consent box on one of our forms (or otherwise expressly opt in), you agree to receive text messages from Doggone Good Heating and Cooling at the number you provide. These may include appointment scheduling, dispatch and service updates, account or billing notices, and — where you have agreed — promotional offers, sent using automated technology.

• Consent is not a condition of purchase. You do not have to agree to receive texts in order to get service or buy anything from us.
• Message frequency varies based on your interactions with us.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Reply STOP to any message to opt out at any time. Reply HELP for help, or contact us at the phone number or email below.
• Carriers are not liable for delayed or undelivered messages.
• We do not sell or share mobile opt-in data or consent with third parties for their own marketing, and we do not share it with unaffiliated third parties except subcontractors (such as our messaging provider) who help us deliver the messages.

Your mobile information is used solely to operate and support our text messaging program as described above and in this Privacy Policy.

We and our service providers use cookies and similar technologies (such as pixels and local storage) to operate the website, remember your preferences, measure traffic, and — where applicable — support advertising. Some cookies are strictly necessary for the site to function; others are optional.

You can control cookies through our on-site cookie banner and through your browser settings, which let you block or delete cookies. Some features may not work properly without certain cookies.

We honor recognized browser-based opt-out signals. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the "sale"/"sharing" of personal information for that browser. Because there is not yet a uniform standard, we may not respond to traditional Do Not Track (DNT) signals, but we do respond to GPC as described.

We may use analytics and advertising services to understand how visitors use our site and to measure and improve our marketing. [CONFIRM: list the specific tools actually deployed — e.g., Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel. As of the effective date, the website ships with no analytics or advertising tags; this section will be finalized once those vendors and IDs are confirmed.]

• Google Analytics / Google Ads — you can opt out via the Google Analytics opt-out add-on (tools.google.com/dlpage/gaoptout) and manage ad personalization at adssettings.google.com.
• Meta (Facebook/Instagram) — you can manage ad preferences in your Meta account settings.
• Industry opt-outs — you can opt out of many interest-based ads at optout.aboutads.info (DAA) and optout.networkadvertising.org (NAI).
• Browser controls — you can also use our cookie banner and a Global Privacy Control signal to opt out.

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13 (or under 16 for purposes of "sale"/"sharing"). If you believe a child has provided us personal information, please contact us and we will delete it.

We keep personal information for as long as needed to provide our services, maintain business and transaction records, resolve disputes, enforce our agreements, and comply with our legal, tax, accounting, and warranty obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it. Retention periods vary by the type of information and the purpose for which it was collected.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Our website may link to third-party websites and services that we do not control, such as our financing partner, social media pages, mapping/review services, and manufacturer sites. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing information.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and post the updated policy on this page. If we make material changes, we will provide a more prominent notice as required by law. Your continued use of our website or services after an update means you accept the revised policy.

If you have questions or requests about this Privacy Policy or your personal information, contact us at:

• Doggone Good Heating and Cooling
• Address: 8976 Interline Avenue, Baton Rouge, LA 70809
• Phone: (225) 230-9784
• Email: [email protected]